Introduction
Life IV Therapy PLLC and its subsidiaries (“Life IV Therapy,” “we,” or ”us”) own and operate websites (the “Websites”) located at www.lifeivtherapy.com and www.lifeivweightloss.com and may have previously, now, or in the future, own and/or operate a Life IV mobile application (collectively, the “Platform”). Your access and use of the Platform, any part thereof, or anything associated therewith, including its content (“Content”), any products or services provided through the Platform or otherwise by Life IV Therapy, and any affiliated website, software, or application owned or operated by Life IV Therapy (collectively, including the Platform and the Content, the “Service”) are subject to this Privacy Policy unless specifically stated otherwise. Capitalized terms not otherwise defined in this Privacy Policy have the same meaning as set forth in the Life IV Therapy Terms and Conditions (“Terms and Conditions”).
We are committed to respecting the privacy of users of the Service. We created this Privacy Policy (“Privacy Policy”) to tell you how Life IV Therapy collects, uses, and discloses information in order to provide you with the Service.
By creating, registering, or logging into an account through the Service, or otherwise accessing or using the Service, you are acknowledging the most recent version of this Privacy Policy. We will update this Privacy Policy when necessary to reflect material changes in the Service or how we use personal information, and as required by applicable law. If we make any changes to our Privacy Policy, we will post the revised Privacy Policy and update the “Last updated” date at the top of the Privacy Policy. If we make material changes to this Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law.
If you are using the Service on behalf of an individual other than yourself, you represent that you are authorized by such an individual to act on such an individual’s behalf and that such individual acknowledges the practices and policies outlined in this Privacy Policy.
Limitations on Use by Minors
The Service is generally intended for use by individuals who are at least eighteen (18) years of age or such older age as may be required by applicable state laws in the jurisdiction in which an individual utilizes the Service. Individuals who are between the ages of thirteen (13) and eighteen (18) (or such older age of majority) may use the Service for the sole purpose of obtaining a medical consultation for the treatment of specific health conditions if a parent or legal guardian provides consent to such use in accordance with the requirements set forth in our Terms and Conditions and the Service. The Service is not designed or intended to attract, and is not directed to, children under thirteen (13) years of age. If we obtain actual knowledge that we have collected personal information through the Platform from a person under thirteen (13) years of age, we will use reasonable efforts to refrain from further using such personal information or maintaining it in retrievable form.
Furthermore, if you are under sixteen (16) years of age, then you (or your parent or legal guardian if you are under age 13) may at any time request that we remove content or information about you that is posted on the Platform. Please submit any such request (“Request for Removal of Minor Information”) to either of the following:
- By mail: Life IV Therapy PLLC, Attn: Privacy Officer, 1325 N. Main St, Suite B, Adrian, MI 49221, with a subject line of “Removal of Minor Information.” If you send by mail, please send by U.S. Certified Mail, Return Receipt Requested to allow for confirmation of mailing, delivery, and tracking.
- By email: privacy@lifeivtherapy.com, with a subject line of “Removal of Minor Information.”
For each Request for Removal of Minor Information, please state “Removal of Minor Information” in the email or letter subject line, and clearly state the following in the body of the request:
- The nature of your request
- The identity of the content or information to be removed
- The location of the content or information on the Platform (e.g., by providing the URL)
- That the request is related to the “Removal of Minor Information”
- Your name, street address, city, state, zip code, and email address, and whether you prefer to receive a response to your request by mail or email
We will not accept any Request for Removal of Minor Information via telephone or facsimile. Life IV Therapy is not responsible for failing to comply with any Request for Removal of Minor Information that is incomplete, incorrectly labeled, or incorrectly sent.
Please note that we are not required to erase or otherwise eliminate, or enable erasure or elimination of, such content or information in certain circumstances, such as, for example, when an international, federal, state, or local law, rule, or regulation requires Life IV Therapy to maintain the content or information; when Life IV Therapy maintains the content or information on behalf of your Providers (as defined in our Terms and Conditions) as part of your electronic medical record; when the content or information is stored on or posted to the Site by a third party other than you (including any content or information posted by you that was stored, republished, or reposted by the third party); when Life IV Therapy anonymizes the content or information so that you cannot be individually identified; when you do not follow the aforementioned instructions for requesting the removal of the content or information; and when you have received compensation or other consideration for providing the content or information.
The foregoing is a description of Life IV Therapy’s voluntary practices concerning the collection of personal information through the Service from certain minors and is not intended to be an admission that Life IV Therapy is subject to the Children’s Online Privacy Protection Act, the Federal Trade Commission’s Children’s Online Privacy Protection Rule(s), or any similar international, federal, state, or local laws, rules, or regulations.
Protected Information
View and download a copy of our Notice of Privacy Practices here.
When you set up an account with Life IV Therapy, you are creating a direct customer relationship with Life IV Therapy that enables you to access and/or utilize the various functions of the Platform and the Service as a user. As part of that relationship, you provide information to Life IV Therapy, including but not limited to, your name, email address, shipping address, phone number, and certain transactional information, which we do not consider to be “protected health information” or “medical information.”
However, in using certain components of the Service, you may provide certain health or medical information that may be protected under applicable laws. Life IV Therapy is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, “HIPAA”). One or more of the Labs, Pharmacies, or Medical Groups (as defined in our Terms and Conditions) may or may not be a “covered entity” or “business associate” under HIPAA, and Life IV Therapy may in some cases be a “business associate” of a Pharmacy or Medical Group. It is important to note that HIPAA does not necessarily apply to an entity or person simply because there is health information involved, and HIPAA may not apply to your transactions or communications with Life IV Therapy, the Medical Groups, the Providers, the Labs, or the Pharmacies. To the extent Life IV Therapy is deemed a “business associate,” however, and solely in its role as a business associate, Life IV Therapy may be subject to certain provisions of HIPAA with respect to “protected health information,” as defined under HIPAA, that you provide to Life IV Therapy, the Medical Group, or the Providers (“PHI”). In addition, any medical or health information that you provide that is subject to specific protections under applicable state laws (collectively, with PHI, “Protected Information”), will be used and disclosed only in accordance with such applicable laws. However, any information that does not constitute Protected Information under applicable laws may be used or disclosed in any manner permitted under this Privacy Policy. Protected Information does not include information that has been de-identified in accordance with applicable laws. The Medical Groups and Providers have adopted a Notice of Privacy Practices that describes how they use and disclose Protected Information. By accessing or using any part of the Service, you acknowledge receipt of the Notice of Privacy Practices from your Medical Group and Provider(s).
By accessing or using any part of the Service, you understand that any information that you submit to Life IV Therapy that is not intended and used solely for the provision of diagnosis and treatment by the Medical Group and Providers, laboratory services by the Labs, or prescription fulfillment by the Pharmacies, is not considered Protected Information and will be subject only to our Privacy Policy and any applicable state laws that govern the privacy and security of such information. For purposes of clarity, information you provide to Life IV Therapy in order to register and set up an account on the Platform, including name, date of birth, username, email address, shipping address, and phone number, are not considered Protected Information.
Collection of Personal Information
The personal information we collect depends on how you interact with us, the services you use, and the choices you make.
We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
Information you provide directly. We collect personal information you provide to us. For example:
- Name and contact information, such as your name, email address, phone number, and billing and physical addresses.
- Demographic data, such as your gender, date of birth, and zip code.
- Social plug-ins, such as third-party websites, networks, platforms, servers, and/or application information (e.g., Facebook, Twitter, Instagram).
- Payment information, such as your credit card number, financial account information, and other payment details.
- Content and files, such as photographs, videos, documents, and other files you upload to the Service. This includes email messages and other communications you send to us.
- Sensitive personal information:
- Government ID. We may collect government-issued identifiers such as driver’s license, passport number, and social security numbers.
- Account access information. We collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to an account.
- Sensitive demographic data. We collect information about racial or ethnic origin.
- Contents of communications. We collect the contents of communications that you make via the Service.
- Biometric information. We or our service providers may use biometric information to verify your identity prior to your use of the Service.
- Health data. We collect and analyze information concerning your health. This may include information relating to your browsing activity on our site and your use of our app, the purchases you make via our platform, interests you express or we infer based on your interactions with us, and other interactions between you and the Service.
- Sexuality. We may collect and analyze information about your sex life or sexual orientation.
Information we collect automatically. When you use our services, we collect some information automatically. For example:
- Identifiers and device information. When you visit our websites, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration. As further described in the “Cookies, Mobile IDs, and Similar Technologies” section below, our websites and online services store and retrieve cookie identifiers, mobile IDs, and other data.
- Geolocation data. Depending on your device and app settings, we collect geolocation data when you use our apps or online services.
- Usage data. We automatically log your activity on our websites, apps, and connected products, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website. In some instances, such usage data may be sensitive personal information if it relates to your browsing activity on health-related pages on the Service. For example, we may log the fact that you visited a page that relates to a specific product or treatment available through our site. For more information, refer to the “Cookies, Mobile IDs, and Similar Technologies” section below.
Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.
Information we obtain from third-party sources. We also obtain the types of information described above from third parties. These third-party sources include, for example:
- Third-party partners. Third-party applications and services, including social networks you choose to connect with or interact with through our services.
- Co-branding/marketing partners. Partners with which we offer co-branded services or engage in joint marketing activities.
- Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address.
- Publicly available sources. Public sources of information such as open government databases.
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.
Life IV Therapy provides management services to the medical providers and certain pharmacies you may access through the Service. As a result, we may store additional health information on their behalf, including your medical record, communications with providers, medical history, and prescription information.
Cookies, Mobile IDs, and Similar Technologies
We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including usage data, identifiers, and device information.
What are cookies and similar technologies?
Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.
Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.
Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.
How do we and our partners use cookies and similar technologies?
We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services, including personal information about your online activities over time and across different websites or online services. This data is used to store your preferences and settings, enable you to sign in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the data we collect or infer with third parties for these purposes. For more information about the third-party analytics and advertising partners that collect personal information on our services, please see the “Disclosure of Personal Information” section of this Privacy Policy.
What controls are available?
There are a range of cookie and related controls available through browsers, mobile operating systems, and elsewhere. See the “Choice and Control of Personal Information” section below for details.
Use of Personal Information
We use the personal information we collect for purposes described in this Privacy Policy or as otherwise disclosed to you, subject to the limitations addressed in the “Protected Information” section above. For example, we use personal information for the following purposes:
| Purpose of Use | Categories of Personal Information |
|---|---|
| Product and service delivery. To provide and deliver the Service, including troubleshooting, facilitating your movement through the Service, confirming your location, improving, and personalizing those services. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Business operations. To operate our business, such as billing, processing your payments, accounting, administering your account, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, verifying your identity, and meeting our legal obligations. Additionally, to protect or enforce Life IV Therapy’s rights and properties. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Product improvement, development, and research. To develop, test, or improve the Service and content, features, and/or products or services offered via the Service. Additionally, to identify or create new products or services. Lastly, to analyze traffic and user behavior or activity to and through the Service. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Customer support. To provide customer support, fulfill your requests, and respond to your questions. Additionally, to place and track orders for products or services on your behalf. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Communications. To send you information about Life IV Therapy, the Labs, the Pharmacies, the Medical Groups, the Providers, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. Additionally, to communicate with you by letter, email, text, telephone, or other forms of communication, including on behalf of your Provider(s), to facilitate telehealth Service. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, sensor data, inferences. Sensitive information: health data, information about sex life or sexual orientation. |
| Advertising. To promote and market Life IV Therapy, the Service, and the products and/or services offered via the Service. | Contact information, demographic data, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: health data, information about sex life or sexual orientation. |
We combine data we collect from different sources for these purposes, and to give you a more seamless, consistent, and personalized experience.
Additionally, we may use information about your browsing and other activity on the Service to promote and market Life IV Therapy, the Service, and the products and/or services offered via the Service, as well as to measure our advertising and marketing efforts. Depending on your activity on the Service, this may include information related to you visiting health-related pages on the Service. In some states, we may be required to obtain your consent prior to using information that constitutes sensitive personal information. While we may use information about your browsing activity on health-related pages, we do not use Protected Information for advertising or marketing.
We may de-identify your information and use, create, and sell such de-identified information for any business or other purpose not prohibited by applicable law. In cases where our use or sharing of data does not require an ability to identify individuals from the data, we may de-identify that data as a way of protecting privacy and security. Where the process is designed to permanently de-identify the data, we will maintain and use the data only in a de-identified form and will not attempt to re-identify it (except for the limited purpose of testing or evaluating the efficacy of the de-identification process or as otherwise permitted by law).
Disclosure of Personal Information
We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the services you have requested or authorized. Subject to the limitations described in the “Protected Health” section above, we may disclose each of the categories of personal information described above, to the types of third parties described below, in connection with the provision of the Service or as otherwise permitted or required by law. For example, we may disclose information about you to:
Service providers. We provide personal information to vendors or agents working on our behalf for the purposes described in this Privacy Policy. For example, companies we’ve hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal information to provide those functions.
Marketing/Ad Partners. We may provide personal information to marketing and advertising partners. For example, we may disclose identifying information to an advertising partner in order to deliver personalized advertising to you or for the purpose of delivering advertisements to other people with similar interests to you. This may include sensitive personal information such as health data or information about your sex life to the extent it is not Protected Information. For example, if you view a webpage about specific health treatments, we may provide that information to an advertising partner who will then deliver advertisements to you on different websites based on your viewing activity.
Financial services & payment processing. When you provide payment data, for example, to make a purchase, we will disclose payment and transactional data to banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, analytics, or other related financial services. For more information about such disclosures, please see the “Transactions” section below.
Affiliates. We enable access to personal information across our subsidiaries, affiliates, and related companies, for example, where we share common data systems or where access helps us to provide our services and operate our business.
The Labs, Pharmacies, Medical Groups, or their Providers. We facilitate information disclosure between you and the Medical Groups, Pharmacies, Providers, and Labs, as applicable, to enable them to provide services to you via the Service and to collect payment on their behalf.
Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
Legal and law enforcement. We will access, disclose, and preserve personal information when we believe that doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to:
- Protect our customers and others, for example, to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
- Operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
- Protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.
Third-party analytics and advertising companies also collect personal information through our website and apps including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data, as described in the “Cookies” section of this Privacy Policy. These third-party vendors may combine this data across multiple sites to improve analytics for their own purpose and others. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.
Other third-party analytics and advertising providers we use on our websites include, for example:
| Company/Service | Purpose(s) | Privacy Notices | Manage Settings (opt-out) |
|---|---|---|---|
| Google (DoubleClick) | Advertising, analytics | Google Privacy & Terms | Ads Settings |
| X (formerly Twitter) | Advertising | Twitter Privacy Policy | Tailored Suggestions |
| Facebook Audiences | Advertising | Facebook Privacy Policy | Ads Settings |
| Google Analytics | Analytics | Google Analytics Privacy & Terms | GA Opt-Out |
Some of the data disclosures to these third parties may be considered a “sale” or “sharing” of personal information as defined under the laws of California and other U.S. states. Please see the “Choice and Control” and “California Privacy Rights” sections below for more details.
Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that information is governed by their privacy statements.
Finally, we may disclose de-identified information in accordance with applicable law.
Choice and Control of Personal Information
We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that data. In some jurisdictions, these controls and choices may be enforceable as rights under applicable law.
Access, portability, correction, and deletion. If you wish to access, copy, download, correct, or delete personal information about you that we hold, please visit our privacy policy page or contact us via the methods described at the bottom of this Privacy Policy. If you are unable to access, copy, correct, or delete certain personal information we have via those means, you can send us a request by using contact methods described at the bottom of this Privacy Policy.
Communications preferences. You can choose whether to receive promotional communications from us by email or SMS. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the “Contacting Us” section below. These choices do not apply to certain informational communications including surveys and mandatory service communications. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Targeted advertising. There are certain browser and platform controls that may be available to you in order to opt-out from or otherwise control targeted advertising as described below. You can use the opt-out controls offered by the organizations our advertising partners may participate in, which you can access at:
You can use the other cookie or mobile ID controls described below.
These choices are specific to the device or browser you are using. If you access our services from other devices or browsers, you will need to take these actions from those systems to ensure your choices apply to the data collected when you use those systems.
Data sales. Some privacy laws define “sale” broadly to include some of the disclosures described in the “Disclosure of Personal Information” section above. To opt-out from such data “sales” you can use the Global Privacy Control setting or click on “Your Privacy Choices” on the bottom of our webpage.
Browser or platform controls.
Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
Global Privacy Control. Some browsers and browser extensions support the “Global Privacy Control” (GPC) or similar controls that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales and/or targeted advertising, as specified by applicable law. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting or similar control that is recognized by regulation or otherwise widely acknowledged as a valid opt-out preference signal.
Do Not Track. Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the GPC, cookie controls, and advertising controls described above.
Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.
Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.
Except for the automated controls described above, if you send us a request to exercise your rights or these choices, to the extent permitted by applicable law, we may decline requests in certain cases. For example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, or would interfere with a legal or business obligation that requires retention or use of the data. Further, we may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law. If you receive a response from us informing you that we have declined your request, in whole or in part, you may appeal that decision by submitting your appeal using the contact method described at the bottom of this Privacy Policy.
Finally, please note that this Privacy Policy applies only to your “personal information,” which is separate from “medical information” or “protected health information.” To understand our information practices and your rights with respect to such information, visit the Medical Groups Notice of Privacy Practices.
Data Retention
We retain personal information for as long as necessary to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the information, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.
Transactions
In connection with any transaction that you conduct through the Service (e.g., the purchase or sale of any products or services on or through the Service), you may be asked to supply certain information relevant to the transaction, including, without limitation, your credit card number and expiration date, your billing address, your shipping address, your phone number, and/or your email address. By submitting such information, you grant Life IV Therapy without charge the irrevocable, unencumbered, universe-wide, and perpetual right to provide such information to third parties (e.g., payment processing companies, buyers on the Service, sellers on the Service) for the purpose of facilitating the transaction.
All credit card, debit card, and other monetary transactions on or through the Service occur through an online payment processing application(s) accessible through the Service. This online payment processing application(s) is provided by Life IV Therapy’s third-party online payment processing vendors, Adyen (“Adyen”) and Stripe (“Stripe”) (collectively, “Payment Vendors”). Additional information about Life IV Therapy’s Payment Vendors, their respective privacy policies, and information security measures (collectively, the “Payment Vendor Policies”) should be available on the Adyen website located at https://www.adyen.com/ or by contacting Adyen directly and the Stripe website located at https://stripe.com/ or by contacting Stripe directly. Reference is made to the Payment Vendor Policies for informational purposes only and are in no way incorporated into or made a part of this Privacy Policy. Life IV Therapy’s relationship with Payment Vendors, if any, is merely contractual in nature, as Payment Vendors are nothing more than a third-party vendor to Life IV Therapy, and they are in no way subject to Life IV Therapy’s direction or control; thus, their relationship is not, and should not be construed as, one of fiduciaries, franchisors-franchisees, agents-principals, employers-employees, partners, joint venturers, or the like.
Jurisdictional Issues
The Service may only be used within certain states within the United States as described in our Terms and Conditions. Accordingly, this Privacy Policy, and our collection, use, and disclosure of information about you, are governed by U.S. law.
California Privacy Rights
If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (CCPA), you have certain rights with respect to that information.
Notice at Collection. At or before the time of collection, you have a right to receive notice of our practices, including the categories of personal information and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared, and how long such information is retained. You can find those details in this Privacy Policy by clicking on the above links.
Right to Know. You have a right to request that we disclose to you the personal information we have collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal information. Note that we have provided much of this information in this Privacy Policy. You may make such a “request to know” by visiting our privacy policy page or contacting us via the methods described at the bottom of this Privacy Policy.
Rights to Request Correction or Deletion. You also have rights to request that we correct inaccurate personal information and that we delete personal information under certain circumstances, subject to a number of exceptions. To make a request to correct or delete, visit our privacy policy page or contact us via the methods described at the bottom of this Privacy Policy.
Right to Opt-Out / “Do Not Sell or Share My Personal Information.” You have a right to opt-out from future “sales” or “sharing” of personal information as those terms are defined by the CCPA.
Note that the CCPA defines “sell,” “share,” and “personal information” very broadly, and some of our data sharing described in this Privacy Policy may be considered a “sale” or “sharing” under those definitions. In particular, we let advertising and analytics providers collect identifiers (IP addresses, cookie IDs, and mobile IDs), activity data (browsing, clicks, app usage, non-product identifying transaction data), device data, and geolocation data through our sites and apps when you use our online services, but do not “sell” or “share” any other types of personal information. If you do not wish for us or our partners to “sell” or “share” personal information relating to your visits to our sites for advertising purposes, you can make your request by visiting our Privacy Center or using a Global Privacy Control. If you opt-out using these choices, we will not share or make available such personal information in ways that are considered a “sale” or “sharing” under the CCPA. However, we will continue to make available to our partners (acting as our service providers) some personal information to help us perform advertising-related functions. Further, using these choices will not opt you out of the use of previously “sold” or “shared” personal information or stop all interest-based advertising.
We do not knowingly sell or share the personal information of minors under 16 years of age.
Right to Limit Use and Disclosure of Sensitive Personal Information. You have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law.
To opt-out from such additional purposes, please visit “Your Privacy Choices” on the bottom of our webpage or use the Global Privacy Control described in the “Choice and Control” section of this Privacy Policy.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
Further, to provide, correct, or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your account.
Finally, you have a right to not be discriminated against for exercising these rights set out in the CCPA.
Additionally, under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.
Please be aware that we do not disclose personal information to any third parties for their direct marketing purposes as defined by this law. California Customers may request further information about our compliance with this law by emailing privacy@lifeivweightloss.com. Please note that businesses are required to respond to one request per California Customer each year and may not be required to respond to requests made by means other than through the designated email address.
Miscellaneous
We strive to use reasonable physical, technical, and administrative measures to protect information from unauthorized access, use, disclosure, alteration, and destruction. However, you must keep your account password secure and your account confidential, and you are responsible for any and all use of your account. To help us protect personal information, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts. If you have reason to believe that the security of your account has been compromised, please notify us immediately in accordance with the “Contacting Us” section below.
When using the Service, you may choose not to provide us with certain information, but this may limit the features you are able to use or may prevent you from using the Service altogether. You may also choose to opt out of receiving certain communications (e.g., newsletters, promotions) by emailing us your preference. Please note that even if you opt out, we may still send you Service-related communications. We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt-out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy. Life IV Therapy may supplement, amend, or otherwise modify this Privacy Policy at any time. Such supplements, amendments, and other modifications will be posted on this or a similar page of the Service, and shall be deemed effective as of the “Last Updated” date; provided, however, that Life IV Therapy will notify you and/or require you to accept the updated Privacy Policy if the supplemented, amended, or otherwise modified Privacy Policy implements material changes from Life IV Therapy’s then-current Privacy Policy. It is your responsibility to carefully review this Privacy Policy each time you visit, access, or use the Service.
Contacting Us
If you have any questions about this Privacy Policy, please contact us by email at privacy@lifeivtherapy.com or by regular mail at:
Life IV Therapy PLLC
1325 N. Main St, Suite B
Adrian, MI 49221
Attn: Privacy Officer
By accessing or using any part of the Service, you acknowledge receipt of this Privacy Policy and agree to the terms and conditions contained herein.